Privacy policy

At PrenaRasa, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our online store and purchase our products, including T-Shirts & Tops, Skirts, and Pants & Trousers.

1. Information We Collect

We collect only the information necessary to process your orders and improve your shopping experience. This includes:

  • Personal Identification Information: Your full name, billing address, shipping address, and email address ([email protected]).
  • Payment Information: Credit card details, debit card information, or other payment method data, which is processed securely by our third-party payment processors. We do not store full payment card numbers on our servers.
  • Order Details: Product selections, sizes, quantities, and order history.
  • Communication Data: Any correspondence you send to us via email at [email protected], including inquiries, feedback, or support requests.
  • Technical Data: IP address, browser type, device information, and browsing behavior on our website, collected through cookies and similar technologies.

2. How We Use Your Information

We use your personal data solely for the following purposes:

  • To process and fulfill your orders, including payment processing, shipping, and delivery.
  • To communicate with you about your orders, such as order confirmations, shipping updates, and customer service responses via email ([email protected]).
  • To improve our website, products, and services based on your browsing and purchase patterns.
  • To comply with legal obligations, such as tax and accounting requirements.
  • To send you promotional offers or newsletters only if you have explicitly opted in to receive such communications. You can unsubscribe at any time.

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

  • Service Providers: With trusted third-party partners who assist us in operating our website, processing payments, and delivering orders (e.g., payment gateways, shipping carriers). These providers are contractually obligated to protect your data and use it only for the services they perform for us.
  • Legal Compliance: When required by law, regulation, or legal process, or to protect our rights, property, or safety, or that of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, with notice provided to you.

4. Data Storage and Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

  • Encryption of sensitive data during transmission using SSL/TLS technology.
  • Secure servers and firewalls to prevent unauthorized access.
  • Regular security audits and updates to our systems.
  • Limited access to personal data to only authorized personnel who need it to perform their duties.

Your data is stored on secure servers located in data centers that comply with international security standards. We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct any inaccurate or incomplete data.
  • Deletion: Request that we delete your personal information, subject to legal retention requirements.
  • Objection: Object to the processing of your data for direct marketing purposes.
  • Data Portability: Request a transfer of your data to another service provider, where technically feasible.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user preferences. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of our website.

We use the following types of cookies:

  • Essential Cookies: Necessary for the website to function, such as maintaining your shopping cart.
  • Analytics Cookies: Help us understand how visitors interact with our site, allowing us to improve performance.
  • Functional Cookies: Remember your preferences and settings for a personalized experience.

7. International Data Transfers

As a global online store, your personal information may be transferred to and processed in countries outside your own. We ensure that such transfers comply with applicable data protection laws, including the use of standard contractual clauses or other lawful mechanisms to safeguard your data.

8. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it promptly. If you believe we have collected data from a child, please contact us at [email protected].

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us via email at [email protected]. We are committed to addressing your inquiries promptly and transparently.